We suggest and acquire a sufficient
amount of media to reach statistical significance for
each online marketing channel and each creative concept.
Three People Concepts tests creative across
all appropriate online channels according to product
category, saturation, history and market data.
Once testing is complete, a media
plan will be produced and implemented with revenue
and cost projections, including additional costs for
scaling the marketing efforts.
The media plan is implemented
and continuously analyzed and optimized. There is
no such thing as “cruise control” in online