We suggest and acquire a sufficient amount of media to reach statistical significance for each online marketing channel and each creative concept.

Three People Concepts tests creative across all appropriate online channels according to product category, saturation, history and market data.

Once testing is complete, a media plan will be produced and implemented with revenue and cost projections, including additional costs for scaling the marketing efforts.

The media plan is implemented and continuously analyzed and optimized. There is no such thing as “cruise control” in online advertising.